China. AI / automated decisions. Departmental rules
AI Content Labelling MeasuresMeasures for Labelling Artificial Intelligence-Generated and Synthetic Content (人工智能生成合成内容标识办法)
In force
§1Summary
- Synopsis
Requires providers of AI generation services to add visible labels and metadata (implicit) labels to AI-generated text, images, audio, video and virtual scenes. App stores must check labelling, and users must declare AI content they publish.
- Key themes
- Unique features
Pairs the measures with a mandatory national labelling standard effective the same day, covering both visible markers and file metadata.
- SaaS relevance
SaaS that lets users generate or export AI content for the Chinese market must embed labels and metadata.
§2Obligations
- Extraterritorial
- Limited
§3Dates
- Key dates
- Adopted
- In force
§4Text and authority
- Text
- Authoritative text cac.gov.cn
- English text chinalawtranslate.com
- Authority
- CAC with MIIT, MPS and NRTA
§5Where it applies
- Domestic law of
- China
§6Sources and verification
- Verification
High confidence.
Companion standard commonly cited as GB 45438-2025; number not confirmed in sources read. [Link: official Chinese (CAC notice with Measures); CLT translation]