Germany. ePrivacy / marketing. Ordinance
EinwVConsent Management Ordinance (Einwilligungsverwaltungsverordnung – EinwV)
In force
Partly verified
Medium confidence.Adoption date approximate; gesetze-im-internet slug not verified.
§1Summary
- Synopsis
The EinwV sets requirements for officially recognised consent management services that store users' cookie choices and pass them to websites. Use by websites is voluntary.
- Key themes
- Unique features
First EU national scheme for recognised third-party consent managers (PIMS) as an alternative to per-site cookie banners.
- SaaS relevance
Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.
§2Obligations
- Extraterritorial
- Yes
- Breach notification
- Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
- DPO
- No
- Cross-border transfers
- None
§3Dates
- Key dates
- Adopted
- In force
- Issued under TDDDG §26(2)
§4Text and authority
- Text
- Authoritative text gesetze-im-internet.de
- Authority
- Federal Commissioner (BfDI) recognises consent management services
§5Where it applies
- Domestic law of
- Germany
§6Sources and verification
- Verification
Medium confidence.
Partly verified
Medium confidence.Adoption date approximate; gesetze-im-internet slug not verified.