Denmark. ePrivacy / marketing. Act

Cookie OrderExecutive Order No. 1148 of 9 December 2011 on information and consent when storing or accessing information in end-user terminal equipment (Cookiebekendtgørelsen)

In force
Partly verifiedLow confidence. Which agency currently enforces the order (Erhvervsstyrelsen vs Digitaliseringsstyrelsen) and the exact in-force date not verified on an official source.

§1Summary

Synopsis

The Danish Cookie Order implements Art 5(3) ePrivacy, requiring clear information and consent before storing or reading information on users' devices unless strictly necessary.

Key themes
  • cookies/terminal equipment consent
  • direct marketing
  • soft opt-in
  • traffic and location data
Unique features

Enforcement of the order sits with a telecom/business agency rather than the DPA; Datatilsynet separately enforces the GDPR side of cookie-based tracking.

SaaS relevance

Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.

§2Obligations

Extraterritorial
Yes
Breach notification
Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
DPO
No
Cross-border transfers
None
Maximum penalty
Fines under the order (court-imposed); GDPR fines

§3Dates

Key dates
  • Adopted
  • In force
  • Issued under the Electronic Communications Networks and Services Act

§4Text and authority

Text
Authority
Danish Agency for Digital Government / Danish Business Authority (cookie order); Datatilsynet (GDPR aspects)

§5Where it applies

Domestic law of
Denmark

§6Sources and verification

Verification

Low confidence.

Partly verifiedLow confidence. Which agency currently enforces the order (Erhvervsstyrelsen vs Digitaliseringsstyrelsen) and the exact in-force date not verified on an official source.