Estonia. ePrivacy / marketing. Act

ESSElectronic Communications Act (Elektroonilise side seadus) and Information Society Services Act

In force
Partly verifiedLow confidence. Not verified this session; Estonia may have replaced its ECA when transposing the EECC.

§1Summary

Synopsis

Estonian electronic communications and information society laws implement ePrivacy cookie consent and restrictions on unsolicited electronic commercial communications.

Key themes
  • cookies/terminal equipment consent
  • direct marketing
  • soft opt-in
  • traffic and location data
Unique features

Estonia's cookie provision has been read as less explicit than peers, with the DPA relying on GDPR consent standards.

SaaS relevance

Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.

§2Obligations

Extraterritorial
Yes
Breach notification
Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
DPO
No
Cross-border transfers
None
Maximum penalty
Misdemeanour fines; GDPR fines

§3Dates

Key dates
  • Adopted
  • In force
  • Cookie consent rule added in 2011 for ePrivacy 2009

§4Text and authority

Text
Authority
Andmekaitse Inspektsioon (cookies/marketing); Consumer Protection and Technical Regulatory Authority (TTJA)

§5Where it applies

Domestic law of
Estonia

§6Sources and verification

Sources consulted
Verification

Low confidence.

Partly verifiedLow confidence. Not verified this session; Estonia may have replaced its ECA when transposing the EECC.