European Union. ePrivacy / marketing. Regulation (EU)
TTPARegulation (EU) 2024/900 on the transparency and targeting of political advertising
Partly verified
Medium confidence.The penalty figure and adoption date come from established references and were not re-checked this session.
§1Summary
- Synopsis
Requires political ads to be labelled and accompanied by transparency notices, and sets due-diligence duties for political advertising publishers. It strictly limits targeting and ad-delivery techniques that use personal data: these need explicit consent, cannot use special-category profiling, and cannot target people known to be under voting age plus one year.
- Key themes
- Unique features
Its targeting ban goes beyond the GDPR and is enforced by DPAs. Several large platforms stopped political advertising in the EU in response.
- SaaS relevance
Applies to ad-tech and marketing SaaS used for political campaigns; such platforms must handle consent, transparency notices and repository duties.
§2Obligations
- Extraterritorial
- Yes
- Breach notification
- None
- DPO
- No
- Cross-border transfers
- None
- Maximum penalty
- DPAs: GDPR-level fines for targeting breaches; others up to 6% of provider's turnover
§3Dates
- Key dates
- Adopted
- In force
- Most provisions apply from 2025-10-10 (some non-discrimination provisions applied earlier); implementing acts on labels (2025-07-09) and the European repository (2026-04-09)
§4Text and authority
- Text
- Authoritative text eur-lex.europa.eu
- Authority
- National DPAs (targeting rules, Art 18–19); other national competent authorities; EDPB
§5Where it applies
§6Sources and verification
- Sources consulted
- Verification
Medium confidence.
Partly verified
Medium confidence.The penalty figure and adoption date come from established references and were not re-checked this session.