Hungary. ePrivacy / marketing. Act
Eht.Act C of 2003 on Electronic Communications (§155(4) cookies) and Act XLVIII of 2008 on Commercial Advertising (§6 marketing)
In force
Partly verified
Low confidence.Not verified this session.
§1Summary
- Synopsis
Hungarian electronic communications law requires consent for storing information on users' devices, and the Advertising Act requires prior express consent for direct marketing by electronic means.
- Key themes
- Unique features
Hungary keeps a consent register requirement for advertisers sending direct marketing.
- SaaS relevance
Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.
§2Obligations
- Extraterritorial
- Yes
- Breach notification
- Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
- DPO
- No
- Cross-border transfers
- None
- Maximum penalty
- Fines under sectoral acts; GDPR fines
§3Dates
- Key dates
- Adopted
- In force
§4Text and authority
- Text
- Authoritative text njt.hu
- Authority
- NAIH (cookies/personal data); National Media and Infocommunications Authority (NMHH); Consumer protection authority (advertising)
§5Where it applies
- Domestic law of
- Hungary
§6Sources and verification
- Sources consulted
- Verification
Low confidence.
Partly verified
Low confidence.Not verified this session.