Japan. ePrivacy / marketing. Act
Anti-Spam ActAct on Regulation of Transmission of Specified Electronic Mail (Act No. 26 of 2002)
In force
Partly verified
Medium confidence.Act number/dates from general knowledge. [Link: official Japanese (e-Gov); MOJ Japanese Law Translation (may lag amendments)]
§1Summary
- Synopsis
Requires opt-in consent for advertising emails and SMS, sender identification and an opt-out mechanism, with record-keeping of consent.
- Key themes
- Unique features
Consent records must be retained.
- SaaS relevance
Applies to SaaS sending marketing emails to Japanese recipients.
§2Obligations
- Maximum penalty
- Corporate fines up to JPY 30m
§3Dates
- Key dates
- Adopted
- In force
§4Text and authority
- Text
- Authoritative text laws.e-gov.go.jp
- English text japaneselawtranslation.go.jp
- Authority
- Ministry of Internal Affairs and Communications / Consumer Affairs Agency
§5Where it applies
- Domestic law of
- Japan
§6Sources and verification
- Verification
Medium confidence.
Partly verified
Medium confidence.Act number/dates from general knowledge. [Link: official Japanese (e-Gov); MOJ Japanese Law Translation (may lag amendments)]