Japan. ePrivacy / marketing. Act (amendment)
TBA External Transmission RuleTelecommunications Business Act – External Transmission of User Information Rule (Art. 27-12, 2022 amendment)
In force
§1Summary
- Synopsis
Requires covered online service providers that cause users' devices to send user information to third parties (e.g. via tags, SDKs or third-party cookies) to give notice or publish details, obtain consent, or offer an opt-out. Japan's cookie-style rule.
- Key themes
- Unique features
Notice-or-publication satisfies the rule (no default consent requirement), unlike EU cookie consent.
- SaaS relevance
SaaS with websites or apps serving Japanese users that embed third-party analytics or ad tags must publish transmission details.
§2Obligations
- Extraterritorial
- Yes
- Maximum penalty
- Business improvement orders
§3Dates
- Key dates
- Adopted
- In force
§4Text and authority
- Text
- Authoritative text laws.e-gov.go.jp
- Authority
- Ministry of Internal Affairs and Communications (MIC)
§5Where it applies
- Domestic law of
- Japan
§6Sources and verification
- Sources consulted
- Verification
High confidence.
[Link: official Japanese (e-Gov, TBA Act No. 86 of 1984, Art. 27-12); no verified current English translation]