Lithuania. ePrivacy / marketing. Act
ERĮLaw on Electronic Communications (Elektroninių ryšių įstatymas)
In force
Partly verified
Medium confidence.e-tar deep link and cookie article number not verified.
§1Summary
- Synopsis
Lithuania's Law on Electronic Communications implements the ePrivacy cookie consent rule and direct marketing restrictions. B2C marketing still needs prior consent.
- Key themes
- Unique features
From 1 July 2026 electronic marketing to legal entities no longer needs prior consent, only a working opt-out – a notable liberalisation.
- SaaS relevance
Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.
§2Obligations
- Extraterritorial
- Yes
- Breach notification
- Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
- DPO
- No
- Cross-border transfers
- None
- Maximum penalty
- National cookie fines €150–€1,150 (Code of Administrative Offences); GDPR fines
§3Dates
- Key dates
- Adopted
- In force
- Direct marketing Art 81 amended 2026-04-16, applicable from 2026-07-01: B2B e-mail/SMS marketing moved to opt-out
§4Text and authority
- Text
- Authoritative text e-tar.lt
- Authority
- Valstybinė duomenų apsaugos inspekcija (VDAI) for cookies/marketing; Communications Regulatory Authority (RRT) for telecom
§5Where it applies
- Domestic law of
- Lithuania
§6Sources and verification
- Sources consulted
- Verification
Medium confidence.
Partly verified
Medium confidence.e-tar deep link and cookie article number not verified.