Latvia. ePrivacy / marketing. Act

ISS LawLaw on Information Society Services (Informācijas sabiedrības pakalpojumu likums)

In force
Partly verifiedLow confidence. Not verified this session.

§1Summary

Synopsis

Latvia's Information Society Services Law requires consent for storing information on users' devices and opt-in for unsolicited electronic commercial communications.

Key themes
  • cookies/terminal equipment consent
  • direct marketing
  • soft opt-in
  • traffic and location data
Unique features

The ePrivacy cookie rule sits in the e-commerce law rather than the electronic communications law.

SaaS relevance

Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.

§2Obligations

Extraterritorial
Yes
Breach notification
Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
DPO
No
Cross-border transfers
None
Maximum penalty
Administrative fines; GDPR fines

§3Dates

Key dates
  • Adopted
  • In force
  • Art 7.1 cookie consent; Art 9 commercial communications

§4Text and authority

Text
Authority
Data State Inspectorate (DVI); Consumer Rights Protection Centre for some marketing

§5Where it applies

Domestic law of
Latvia

§6Sources and verification

Sources consulted
Verification

Low confidence.

Partly verifiedLow confidence. Not verified this session.