Poland. ePrivacy / marketing. Act
PKEElectronic Communications Law of 12 July 2024 (Prawo komunikacji elektronicznej – PKE)
In force
Partly verified
Medium confidence.Article numbers and Dz.U. reference from memory; verify.
§1Summary
- Synopsis
Poland's 2024 Electronic Communications Law transposes the EECC and the ePrivacy rules, requiring consent for cookies (Art 399) and for direct marketing by electronic means (Art 398).
- Key themes
- Unique features
Consent for marketing covers both B2C and B2B; UKE can fine up to 3% of revenue.
- SaaS relevance
Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.
§2Obligations
- Extraterritorial
- Yes
- Breach notification
- Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
- DPO
- No
- Cross-border transfers
- None
- Maximum penalty
- UKE: up to 3% of prior-year revenue; GDPR fines
§3Dates
- Key dates
- Adopted
- In force
- Dz.U. 2024 poz. 1221; replaced Telecommunications Law 2004 (old Art 173 cookies, Art 172 marketing)
§4Text and authority
- Text
- Authoritative text isap.sejm.gov.pl
- Authority
- President of the Office of Electronic Communications (UKE); UODO; UOKiK for consumer marketing
§5Where it applies
- Domestic law of
- Poland
§6Sources and verification
- Sources consulted
- Verification
Medium confidence.
Partly verified
Medium confidence.Article numbers and Dz.U. reference from memory; verify.