Sweden. ePrivacy / marketing. Act

LEKElectronic Communications Act (Lag (2022:482) om elektronisk kommunikation)

In force
Partly verifiedLow confidence. Not verified this session.

§1Summary

Synopsis

Sweden's 2022 Electronic Communications Act transposes the EECC and ePrivacy, requiring consent for storing or reading information on users' devices. Marketing rules sit in the Marketing Practices Act.

Key themes
  • cookies/terminal equipment consent
  • direct marketing
  • soft opt-in
  • traffic and location data
Unique features

Cookie rule enforced by PTS, the telecom regulator.

SaaS relevance

Any SaaS website, app or product that sets non-essential cookies/SDKs or sends marketing emails/SMS to users in this country needs prior consent (subject to exemptions) under this law, regardless of where the provider is based.

§2Obligations

Extraterritorial
Yes
Breach notification
Telecom providers: authority notification under Reg 611/2013; otherwise GDPR
DPO
No
Cross-border transfers
None
Maximum penalty
PTS orders and fines; GDPR fines

§3Dates

Key dates
  • Adopted
  • In force
  • Cookie rule in Ch 9 §28

§4Text and authority

Text
Authority
Post- och telestyrelsen (PTS) for cookies; IMY for personal data

§5Where it applies

Domestic law of
Sweden

§6Sources and verification

Sources consulted
Verification

Low confidence.

Partly verifiedLow confidence. Not verified this session.